← Back to browse · standard · v1.0.0
Go / No-Go Decision Memo
Pre-launch go/no-go memo: readiness checklist, risk register, rollback plan, decision and owners.
# Go / No-Go Decision Memo â [Launch name] **Decision date:** [YYYY-MM-DD HH:MM TZ] **Decision owner:** [Name + role] **Recommendation:** [GO | NO-GO | DELAY] **Reviewers:** [Names] ## Context What are we deciding to launch? Why now? What changes if we go vs. delay vs. don't? ## Readiness checklist Hard gates â every box must be checked, or the recommendation is NO-GO regardless of intent. ### Product - [ ] Feature complete to scope (or explicit cut-list) - [ ] No P0 / P1 open bugs - [ ] Performance benchmarks met - [ ] Accessibility checklist complete ### Quality - [ ] Test coverage at target - [ ] Manual QA sign-off - [ ] Beta feedback addressed or accepted - [ ] Load test passed at expected launch traffic + 3x headroom ### Operations - [ ] Monitoring + alerting deployed - [ ] Runbook published and reviewed by on-call - [ ] On-call rota staffed for launch week + 2 weeks after - [ ] Rollback procedure rehearsed end-to-end ### Customer-facing - [ ] Docs published - [ ] Support team trained - [ ] Pricing pages updated - [ ] In-app messaging staged ### Go-to-market - [ ] Sales enablement complete - [ ] CS trained on talk-track + escalation paths - [ ] Marketing assets staged - [ ] PR + analyst comms timed (or explicitly skipped) ### Legal / compliance - [ ] ToS / privacy policy reviewed - [ ] Regulatory sign-off where required - [ ] Security review complete - [ ] Open-source license check complete ## Risk register | Risk | Severity | Likelihood | Mitigation | Owner | Status | |---|---|---|---|---|---| | | | | | | | ## Rollback plan Clear conditions under which we'd roll back: - [Condition A â observable signal + threshold] - [Condition B] - [Condition C] Rollback procedure: [steps + estimated time-to-restore + customer comms template] ## Success criteria (T+7 days) What does "this was the right call" look like one week post-launch? Pre-commit to the threshold, so we don't move the goalposts later. - [Metric A â threshold] - [Metric B â threshold] - [Metric C â threshold] ## Decision **Recommendation:** [GO / NO-GO / DELAY] If GO: - Effective launch time: [timestamp] - Comms cascade: [order + owners] - War-room: [channel + duration] If NO-GO or DELAY: - New target date: [date] - Re-decision review: [date] - What we'll do in the meantime: [tasks + owners] ## Sign-off | Function | Name | GO / NO-GO | Notes | Timestamp | |---|---|---|---|---| | Product | | | | | | Engineering | | | | | | QA | | | | | | Operations | | | | | | Customer Success | | | | | | Marketing | | | | | | Legal | | | | | | Final decision (owner) | | | | |
- Price
- Free
- State
- approved