bRRAIn Exchange

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Vision & Mission Statement

Vision (10-year aspirational), mission (operative purpose), and values (decision shortcuts).

# Vision, Mission, Values ## Vision *A vivid description of the world we are working to bring about. 10-year horizon. Should be aspirational enough to outlast the current product and the current team.* [One paragraph, 50-80 words.] ## Mission *The operative purpose of the organisation today. What we do, for whom, and the unique difference our existence makes. Should not change quarter-to-quarter.* [One paragraph, 40-60 words.] ## Values *Decision shortcuts. Each value should disambiguate a real trade-off the team faces. "Quality" is not a value — everyone says they value quality. "Quality over speed when shipping to regulated customers" is a value.* ### [Value 1: short name] What it means in practice: [one paragraph] What it doesn't mean: [one paragraph] Behavioural marker — you'd see this in someone who lives it: [bullet list] ### [Value 2: short name] What it means in practice: What it doesn't mean: Behavioural marker: ### [Value 3: short name] What it means in practice: What it doesn't mean: Behavioural marker: ### [Value 4: short name] What it means in practice: What it doesn't mean: Behavioural marker: ### [Value 5: short name — usually max 5 total] What it means in practice: What it doesn't mean: Behavioural marker: ## How we use this document - Onboarding: every new hire reads this in their first week and discusses with their manager - Hiring: each interviewer assesses for one value during their loop slot - Reviews: annual performance reviews include a values section weighted [%] - Decision-making: when a tough call arises, write the values that would have shortcut the decision; if none did, propose an update to this doc ## Revision history | Date | Change | Author | Approved by | |---|---|---|---| | | | | |

Price
Free
25% platform fee
State
approved